The Raleigh Times is a cultural cornerstone of downtown Raleigh.
Housed in the former home of the original Raleigh Times newspaper, this Belgian beer bar remains a gathering place for people and stories—perhaps even more colorful now that drinks are involved.
Marketing this beloved bar for locals and visitors meant highlighting not just the food and beverages, but the craft, character, and community behind them.
Make Your Night
Newsworthy
Whether you’re popping in on a Monday night, settling in at the bar for hours over the weekend, or joining a signature event like Chimay Day or a Belgian beer dinner—you can always make your night newsworthy at The Raleigh Times.
Creating content around these experiences is one of my favorite parts of being a verbal and visual storyteller. From capturing the craft in action to promoting the magic behind the scenes, I loved bringing these moments to life. When I moved from Charleston to Durham in 2016, I wasn’t a beer girl. Since then, not only has my palate grown, but so has my curiosity and appreciation for the culture around it.
Capture & Caption
The Craft
Marketing that feels more like memory-making.
At The Raleigh Times, social media was less about selling and more about storytelling. These posts captured everything from special beers on tap to movie nights—and the people both at and behind the bar.
Where you go for rare craft beer & horrendously good times 🍻
Bubbles, bubbles, MY BUBBLES!!!
Now on tap: Equilibrium POG Bubbles IPA ((uses a not yet publicly available Thiolized Conan from @omegayeast, along with Phantasm, Galaxy, and Citra to bring you a beer dripping with POG (Passionfruit, Orange, and Guava) 6.8% ABV))
TUESDAY NIGHT: prepare to SCREAM
We’re showing Scream (1996) on the big screen upstairs with this week’s hit cocktail made by @deathbbag, The Final Girl {Bourbon, fresh lemon, blackberries, topped with soda and a red wine float}.
Snag a seat and some popcorn around 7pm; we’ll start the movie at 7:30!
Call all your friends (but beware of who calls you.....) 🔪📞
RESULTS
RESULTS
Grew Instagram Following from 12.5K to 15.5K+: Over the course of several years managing the account, I grew The Raleigh Times Bar’s following by more than 3,000 users, through a mix of consistent brand voice, community-first content, and scroll-stopping visuals.
5.6% Growth in 2024–2025 Despite Industry Decline: At a time when organic engagement in the restaurant space was trending down, the account continued to grow through authentic storytelling and strategic content tied to real-time events and guest behavior.
30K+ in Same-Day Sales from Event Campaigns: During Q2 2025, two of three boosted Meta campaigns for First Friday events exceeded 1,500 Facebook responses and drove over $30,000 in single-day sales—a rare milestone for RTB.
4.5% CTR on Triangle Restaurant Week Ad: In Q1 2025, a targeted Meta campaign for Triangle Restaurant Week achieved a 4.5% click-through rate, resulting in 75 menu purchases and generating approximately $3,000 in food sales (excluding alcohol)—a strong return, especially considering RTB’s absence from the event since 2022.
Content that Builds Community: The feed blended event promotion, in-the-moment lifestyle content, and behind-the-bar candids to reflect the personality of downtown Raleigh’s go-to bar. The strategy prioritized memory-making over marketing—creating a digital presence that felt real and rooted in place.
2025
Winter Belgian Beer Dinner
SOLD OUT EVENT!
